The IoTea?

I love the IoT. I really do. I truly believe that the world is going to be better off the more connected it becomes. But sometimes digital is just plain unnecessary. Say, boiling water, for instance.

This little gem is a great example of overcomplicating a simple process for no reason at all. Why do I need a Wifi enabled kettle? Even this incredibly enlightening promo didn't really clear it up…

WTF?

Seriously? €121.79? For hot water? Can anyone anywhere explain to me why this is useful for anyone anywhere?