It’s not unreasonable to say that the IoT is going to change
most of our lives (and probably for the better). It’s also not unreasonable to
say there is probably a lot of money to be made in this market. Which got me thinking, is the IoT going
to make my life easier while it slims my wallet?
Luckily I think the answer is no. As long as I’m willing to
make some small changes, which are probably for the best anyway, I may actually
end up saving money.
Take, for example, this amazing new bulb from Philips.
Now imagine that bulb not only connects to your smartphone
or tablet, but to the grid; reacting to peak energy usage hours by automatically
dimming lights and saving you money while simultaneously reducing overall
stress on the grid. As long as you don’t mind losing a few lumens, your bill
goes down while your community benefits.
In fact, any kind of resource management will probably receive
an overall benefit from the IoT. Waste, water, gas, electricity, and traffic
will be among the first management systems revamped by the IoT. And the cost to
you and me? Nothing, really. Assuming we play by the new rules that will come
with the new systems. Heck, we’re more likely to save money than to lose it. I
know that if I have to pay per pound of garbage in the future, I’m going to be
a lot more careful about the things I throw away. Not only that, my refrigerator
will be in charge of the just-in-time ordering of all my groceries, so there
will likely be less waste anyway.
Of course, the interconnectedness of all things will help
advertisers and marketers in a number of ways. Imagine your fuel band knows
exactly how many miles you’ve run since your last purchase of $99.99 at the
Nike store, and it knows those shoes have a life of 400 miles. How far do you
think you’ll have run before you start getting notifications that it’s time for
a new pair? The good news is your stuff probably won’t be able to spend your
money without your okay. The bad news is that the world of advertising just
weaseled its way into your entire connected life.
If you’re keen to know which companies are making strides in
the IoT, check out this list.
No comments:
Post a Comment